Creating Contagious Conversations Between Platforms

Source: 180360720

If digital is not a silo, but a set of cooperative platforms, then it is all about using a collection of activities to send and ignite conversations between and on other platforms. Not forcing everything onto ONE campaign site but creating a range of activities each based on different platforms best abilities.

Advertising is expanding

Source: 180360720

Advertising is EXPANDING, from messaging to creating deliberate value. What does this mean?

This is an explanation I’ve written in order to explain one of the major changes to marketing and advertising in plain English to some brilliant students who have been visiting us. I thought it could create some value on this blog as well.

Desire Paths: Branding for Digital Lives

Source: Slideshare

Our new digital lives demand a new evolution in branding. I’d love to tell you more about this. Email me: speaking@mik

Desire Paths: Branding for Digital Lives

View more presentations from Mike Arauz.

When GenY rules the world…or at least the marketing agencies

Source: Youth Marketing Insights

On my never-ending crusade to observe and soak up as much as I can like a little sponge, last week I attended The Digital Tipping Point: The Future of Branding and Social Media, presented by Adknowledge AU (thanks @laurelpapworth for the head’s up on twitter). [NOTE I am editing after post to include Laurel Papworth's correct info, sorry for the slip - it is @silkcharm]

What is your “freesumer” business model?

Source: Youth Marketing Insights

Saw this Kutiman music video flying around twitter last week, it’s amazing, not just for the concept but because I think it encompasses some of the key pillars of youth marketing - it’s creative, collective, and just cool.

Are Young People Marketing Savvy?

Source: Threebillion

Younger people (say 13 to 25ish) are not necessarily a marketing savvy segment, but they are marketing saturated. They have grown up in an environment where brands have infiltrated many aspects of their lives, and image is everything. They have never experienced a time when brands were largely constrained to TV and the shop shelf. Brands these days (are a welcome) sponsor (of) all aspects of their lives.

A tryvertising lab for San Diego

Source: Springwise

Asian consumers who like to try before they buy can already do so at product-sampling centers such as Sampleplaza, Club C and Sample Lab. Hard on the heels of Sample Lab's announcement that it's expanding globally, a like-minded contender is now gearing up to open across the world.