Wednesday, 4 February 2009

The Economics of Giving It Away

Source: Wsj.com

Over the past decade, we have built a country-sized economy onlinewhere the default price is zero -- nothing, nada, zip. Digital goods --from music and video to Wikipedia -- can be produced and distributed atvirtually no marginal cost, and so, by the laws of economics, price hasgone the same way, to $0.00. For the Google Generation, the Internet isthe land of the free.

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