Source: Yplus
For all those rubbed the wrong way by Pepsi's lookalike logo and soundalike slogans, last week's reveal that the president and his staff actually prefer Coke must have come as something of a sweet vindication. Without the credibility of an actual endorsement, most could see the danger of promising young people that a product was enriched with Obama's brand of optimism. And now that the ironic truth is making headlines, the marketing moral couldn't be more clear: The key is inspiration, not imitation.
For all those rubbed the wrong way by Pepsi's lookalike logo and soundalike slogans, last week's reveal that the president and his staff actually prefer Coke must have come as something of a sweet vindication. Without the credibility of an actual endorsement, most could see the danger of promising young people that a product was enriched with Obama's brand of optimism. And now that the ironic truth is making headlines, the marketing moral couldn't be more clear: The key is inspiration, not imitation.
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