Saturday, 21 March 2009

PepsiCo shows brands how NOT to crash the party at SXSW

Source: Hard Knox Life

Every year I make the promise that I will journey to South by Southwest for the Interactive and Music festivals.  Unfortunately, I am on the sidelines again this year.  But thanks to the power of Social Media, I am able to follow the conference this year like never before.  And through that remote following, I’ve been watching a company that is really showing big brands how to act in this new digital space.

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