Friday, 13 March 2009

SocNet Ads Not Relevant to 81% of Millennials

Source: MarketingCharts

Though an overwhelming majority (84%) of Millennial internet users notice ads on social networks, only 19% find them relevant, and 36% claim they never to click on them, according to research from the Participatory Marketing Network and Pace University’s Lubin School of Business’ Interactive and Direct Marketing Lab. A corroborating report from IDC, released in...

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