Source: Adweek
There has been no shortage of articles questioning the effectiveness of TV ads in the digital age. And more than one expert has proclaimed: "the 30-second spot is dead." However, a massive study conducted by the Advertising Research Foundation begs to differ.
There has been no shortage of articles questioning the effectiveness of TV ads in the digital age. And more than one expert has proclaimed: "the 30-second spot is dead." However, a massive study conducted by the Advertising Research Foundation begs to differ.
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