Source: AdvertisingAge
Talk of restricting behavioral-targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually wants to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral..
Talk of restricting behavioral-targeting practices is heavy in the air these days. But what if Generation Y -- the first demographic to grow up totally immersed in the digital life -- actually wants to be behaviorally targeted by marketers? Speaking at the recent OMMA Behavioral..
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