Less than 10% of German youth pay for music downloads

Source: Telecom Paper

Less than 10% of German youth pay for music downloads Wednesday 25 ...
Telecompaper, Netherlands
The study also shows that more than half of the surveyed send their downloaded music via Bluetooth to mobile phones of their friends, thus saving the download costs. Of the surveyed 11-29 years olds almost 50 percent has a Sony Ericsson mobile phone, ...

Marketers See Think Wonder

Source: Slideshare

Marketers See Think Wonder

View more presentations from Martin Czerwinski. (tags: communication future)

More Than Advertising

Source: Slideshare

More Than Advertising

View more presentations from Steffen Stäuber. (tags: staeuber steffen)

Mobile Advertising Opportunities in India on the Rise

Source: Trendsniff

The global mobile marketing industry is expected to grow to $24 billion by 2013, and with over 300 million mobile subscribers, it is no surprise that the mobile advertising space is bubbling with enthusiasm. A study, “Why mobile advertising matters”, conducted by Nokia in partnership with TNS India shows increasing patterns of the use of....

1 Billion

Source: Slideshare

1 Billion

View more presentations from Graham Brown. (tags: youth marketing)

The future of advertising

Source: Kumeugirl

There are going to be lots and lots of challenges. At a macro economic level I don’t think we’ve seen anything yet. My very poor economic analysis is that there is no short-term credit liquidity in the world, so companies that don’t have regular cash flows and that need to pay suppliers and their staff on a monthly basis will all go bankrupt. Bigger companies with better cash flows will buy them. Ultimately this will mean a consolidation on a scale that we haven’t seen for a very long time. What that will lead to is fewer brands in existence, which will mean fewer clients, which will mean fewer agencies. This is very significant and scary for the whole industry

Ads on Edge

View more presentations from Geert Desager. (tags: branding recession)

The Future of Advertising, APA, 17/02/09

View more presentations from John v Willshire. (tags: communities social)

The US Teenage Mindset, by Sophia

Source: Ruby Pseudo Wants a Word

[You might remember a post The O.C did 'back in the day' called 'Me and My Mindset'...
It was one of the posts that people first picked up on and was written
by one of our 17 year olds, living in East, East London [Leytonstone
way] and was about him, brands and where his head was at.</sp

Download mobileYouth report overview 2009 - insights, youth mobile trends and mobile behavior

Source: Mobileyouth

mobileYouth - youth marketing mobile culture research · grahamdbrown · AddThis Feed Button ... Looking for Youth Marketing Insights and Trends? View our latest mobileYouth videos on youth marketing ...

Laptops in lectures | Tony Bates

Source: e-learning & distance education

Pinchin, K. (2009) ‘Can I have your half-attention, please?’ On Campus Macleans.ca, Feb 06

An article about students bringing lap-tops to lectures, with research indicating that students who use laptops in class do less well than students without laptops.

The Next 10 Years by Graham Brown (mobileYouth)

Source: Slideshare

The Next 10 Years of Marketing. Industrial Pipelines vs Network Platforms. How will brands survive and customers cope?

The Next 10 Years by Graham Brown (mobileYouth)

View more presentations from Graham Brown. (tags: mobile attention)

Video: Trent Reznor's New Model For Music Business Profits

Source: Hypebot

During MidemNet Techdirt's Mike Masnick gave this overview of Trent Reznor of Nine Inch Nails' album release and monetization strategy.  At the risk of gushing, this is a must see for anyone who a part of or even interested in the new music business. I'll let the video and Masnick's accompanying article do the talking. But in case you need more convincing before you hit play, here is the "formula"  at the core of the presentation that I agree is the most viable path remaining to make money in the music business:

Super Bowl advertisers compete for free mobile ads

Source: Mobile Marketer

Manisha sent me this article which shows the growth of mobile marketingand profiles one company that is looking to make an impression byoffering their sevices to one lucky super bowl advertiser. With theamount of applications and ways to reach people via mobile phones, it'ssurprising to hear that lot's of companies are not integrating mobilein their other media.

The Economics of Giving It Away

Source: Wsj.com

Over the past decade, we have built a country-sized economy onlinewhere the default price is zero -- nothing, nada, zip. Digital goods --from music and video to Wikipedia -- can be produced and distributed atvirtually no marginal cost, and so, by the laws of economics, price hasgone the same way, to $0.00. For the Google Generation, the Internet isthe land of the free.

Millenials Don't Use E-Mail

Source: Social Media Today

My college age daughter does check it. She knows her college willsend her messages that way, and her mother. My high school age daughterneeds more of a nudge: “Have you checked your e-mail at all thismonth?!?”

Detroit Auto Show: Marketing to Gen Y is No Easy Task

Source: BNET

The demands of Gen Y, the generation that is now 17 to 28 years old,pose a major challenge for the auto industry in general, and for theDetroit Big 3 brands in particular.